CitizenPet

A citizen science platform for companion animal research.

Product Management Product Strategy User Research UX Design

// overview

CitizenPet was developed for Morris Animal Foundation to address a significant challenge: their Golden Retriever Lifetime Study, a landmark research initiative, had been closed to new participants since 2012 due to capacity constraints. The foundation needed a way to expand their scientific research reach through citizen participation.

We built CitizenPet as a mobile-first B2B2C SaaS platform that connects researchers with pet owners, enabling new forms of companion animal research. The platform was designed to be flexible enough to support multiple companion animal species while adapting to evolving researcher requirements.

// solution

The solution was a comprehensive platform combining researcher dashboards, pet owner-friendly study participation interfaces, and mobile-optimized data collection workflows. Our approach prioritized iterative releases, sustainable development workflows, and intensive user research and testing throughout the development process.

We worked with a small, focused team including engineers, a designer, and product leadership to build a system that could scale from concept to production while maintaining the quality and accessibility that both researchers and pet owners expected.

With CitizenPet, I expanded the foundation's scientific reach by building and launching this new B2B2C Citizen Science Platform, going from 0-to-1 users, and collecting data from over 300 different dog breeds that leveraged the user feedback from our other major studies.

// screenshots

// contact